The success of your strategy depends on how you make it stick

The essence of strategy development is to decide what to do and what not to do. It sounds so simple, and there is an abundance of resources out there to guide strategy development. Yet countless months are spent in organisations on strategy development. And it is often heard that then the strategy loop starts all over again or strategies are only partially executed.

And let’s be honest, the pitfalls in strategy development are numerous and it’s easy to get tangled up in stakeholder alignment, loads of data and a longlist of opportunities. Most importantly though, the human element in strategy activation is still too often not considered enough. Due to the lack of commitment and ineffective implementation, strategies are too often not (fully) implemented.

Working with hard and soft data Be Beyond supports organisations to create inspiring brand vision and purpose and tangible, concrete category and marketing strategies and compelling brand experiences.

But it definitely doesn’t stop there, actually that’s when the real work only starts. Because we need to make it stick – companywide the strategy needs to be known and be believed in. And it requires working with departments to help them understand what they need to do differently, daily. Company-wide it requires a culture of dialogue, a growth mindset and being comfortable and open to challenges and questions. But if you stick to this, the strategy will also stick and results are guaranteed.